Im Duo sind die zwei quasi schon Stammgäste des OMR Podcasts: Project A Founding Partner Florian Heinemann und Autor sowie Digital-Erklärer Sascha Lobo haben sich bereits zum vierten Mal mit Philipp Westermeyer über aktuelle Trends und Kontroversen ausgetauscht. In der auf der Knowledge Conference von Project A in Berlin aufgezeichneten Folge geht es unter anderem um skurrile Chatverläufe von Elon Musk, Herausforderungen während der angespannten politischen Weltlage – und die jüngste Hype-App der Generation Z: BeReal.
Events
Advertisers Day 2021: Wie sehen leistungsfähige Team-Strukturen in innovativen Startups aus?
Speaker: Florian Heinemann, Project A Advertisers Day 23. November 2021
It's OMR time in Hamburg next week with lots of great content
in Events
I would like to specifically point you to two masterclasses (both are held in English) that I find particularly relevant in a platform dominated economy:
1) What: I Got 99 Problems but My CDP Ain't One: How to Manage Customer Engagement Systematically? When: Tue/May 7 at 10:30am Markus Wuebben and @Manuel Hinz from CrossEngage will share best practices in how to create Hashtag#customerengagement and retentation, and specifically discussing the role Customer Data Platforms (CDPs) can play in this regard.
2) What: Key challenges in Data Driven Marketing When: Tue/May 7 at 16:30 My colleagues Philipp Werner (CMO), @Andres Tapia AlmansaA ( Head of Marketing), Ole BossdorfO (Head of BI) from Project A Ventures will share insights on some of the key challenges advertisers face when pursuing data-driven digital marketing: (1) attribution, (2) tracking/optimization of TV campaigns, (3) measurement of SEO brand/non-brand performance.
#cdp #attribution #customerdataplatform
In the spirit of Knowledge Sharing
in Events
Please check out the 2nd edition of our Marketplaces and PlatformEconomy meetup happening tomorrow.
Amazon and eBay aren't the only relevant marketplaces, especially if you would like to strengthen your position in certain regions. Therefore we are taking a look at
- Netherlands/NL: bol.com
- Poland/PL: Allegro
- Germany/DE: Otto.de
We're planning to provide an overview of their special characteristics and specific opportunities.
Moreover, we will also dive into into private_label selling on Amazon.
Credits to Miro Mevius and Martin Bach from Project A Ventures and Maik Busch from KW-Commerce GmbH for organizing!
11.04.2019 / 6:30 - 9:00 pm
@ Project A Headquarters, Julie Wolfthorn Str. 1, 10115 Berlin
Next Display Meetup by Project A Ventures happening on April 8
in Events
This edition will focus on Programmatic Advertising. There are still a few tickets left. Please register here for free: https://www.eventbrite.de/e/display-meetup-by-project-a-registration-58806158804?aff=efbneb#
I am looking forward to presentations by Marek Lacina Lacina Lastminute.com and Clara Zangirolami from N26 as well as my panel discussion with Katrin Breckner and Kornelija Daugalaite from Semasio.
See you at Project A on April 8!
We talked with Arno Klare
in Events
Glad to see that Arno Klare, member of the German Bundestag, is also acknowledging that we have to change the way we look at and shape mobility. We talked to him recently at our event about the future of mobility that we hosted together with AZOWO GmbH (interview is in German).
For more videos please check out the following link: azowo.com