I would like to specifically point you to two masterclasses (both are held in English) that I find particularly relevant in a platform dominated economy:
1) What: I Got 99 Problems but My CDP Ain't One: How to Manage Customer Engagement Systematically? When: Tue/May 7 at 10:30am Markus Wuebben and @Manuel Hinz from CrossEngage will share best practices in how to create Hashtag#customerengagement and retentation, and specifically discussing the role Customer Data Platforms (CDPs) can play in this regard.
2) What: Key challenges in Data Driven Marketing When: Tue/May 7 at 16:30 My colleagues Philipp Werner (CMO), @Andres Tapia AlmansaA ( Head of Marketing), Ole BossdorfO (Head of BI) from Project A Ventures will share insights on some of the key challenges advertisers face when pursuing data-driven digital marketing: (1) attribution, (2) tracking/optimization of TV campaigns, (3) measurement of SEO brand/non-brand performance.
#cdp #attribution #customerdataplatform