Project A

Unicorn Bakery: «Inkubiert Project A mit dem Studio jetzt wieder? mit Florian Heinemann & Philipp Werner, Project A»

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“2012 von Ex-Rocket Internet Legionären gegründet, ist Project A über die letzten 12 Jahre zu einem der deutschen Frühphasen-Fonds für die Seed und Series geworden. Vor kurzem hat Project A ihre Studio Initiative für Teams bekannt gegeben, die Ideen validieren wollen. Philipp Werner und Florian Heinemann sprechen mit Fabian über die Ursprünge und die Weiterentwicklung von Project A Studio, die Unterschiede zwischen Inkubation und Acceleration sowie die Bedeutung von Gründerzentrierung im Investitionsprozess. Sie teilen ihre Einblicke in die Herausforderungen und Chancen des Pre-Seed Investings und erläutern, wie Project A Studios den Zugang zu einem breiten Netzwerk und operativer Unterstützung bietet.”

From Startup to Scaleup: Best Practices for Boards | PAKCon 2021

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“Virtually every VC-backed company has a board. But what's the key to making it a valuable resource for management and how do we even measure its success? Is there an ideal board design in terms of meetings and composition? Should there be an obligation to dissent? Surprisingly these and other important board-related questions are rarely ever discussed, and it is about time to put them on the VC ecosystem's agenda. Join the discussions of serial entrepreneur Anna Alex, strategic advisor Christian Bühring-Uhle and investor Florian Heinemann moderated by lawyer and law firm co-founder Benjamin Ullrich. “

42matters - Understanding app ecosystems through data | PAP#094

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The app ecosystem is much bigger than just Google and Apple. With millions of publishers, billions of users and data sources changing on a daily basis, this space is not only fragmented but also highly complex. In our lates podcast episode, Florian Heinemann and Andrea Girardelo dive into its complexities, challenges and how 42matters has helped to understand, navigate and provide solutions for app intelligence.

Wonderbly - Building a tech-enabled, global publishing business with personalized books | PAP#092

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In our lates podcast episode, Florian Heinemann and Asi Sharabi, CEO & Co-Founder of Wonderbly, dive into the complexities of creating personalised products --a $40 billion industry. What are the operational and technological setups required? How to scale globally? What are the challenges ahead? Have a listen to find out the answers!

The current state of local search and the challenges ahead | PAP#090

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Lockdown measures brought a surge in searches with local intent, but what does this mean for the offline retail sector? Who can benefit from "near me" searches in the current situation? Florian Hübner, Co-Founder and CEO of Uberall & our General Partner Florian Heinemann answer these questions, as well as who can benefit from local search in the current situation.

A Closer Look Into Programmatic Advertising, Audience Segmentation and Campaign Targeting | PAP#088

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Eyeota, one of our earliest investments in the adtech space, pioneered programmatic advertising outside the US and opened the door for the use of data and audience segmentation to drive more powerful campaign targeting. Kristina Prokop talks with Florian Heinemann and sheds some light on the complex topic of audience data, current challenges and what its like founding an international company.