“Performance Marketing is going through dark times. The only chance? Staying in your customers’ consideration set and inspiring your audience in the long run! Dr. Florian Heinemann, founding partner of Project A Ventures, stresses this topic and explains why the No. 1 priority of every CMO should be CRM.”
Heroes of CRM
Merging of Customer Acquisition and Retention
in Videos
“Florian Heinemann, Found Partner at Project A Ventures, presents "Merging of Customer Retention and Customer Acquisition". The presentation introduces groundbreaking CDP technology that is changing the way modern-day CRM is handled.”
See the slides of this presentation: https://www.slideshare.net/heroesofcrm/merging-of-customer-acquisition-and-retention