From Scratch 06 - Florian Heinemann teaches how to acquire first users and build a marketing machine
For the sixth lecture of „From Scratch“, Florian Heinemann (Founding Partner at Project A) taught our audience how to acquire first users and build a marketing machine when starting a company. Guided by our moderator, Christian Miele (Principal at e.Ventures), Florian to explained how to build a sustainable marketing mix that ensures efficient customer acquisition.